Nowadays every social media platform is affected by the importance of fitness zeal. Obviously, the popularity of fitness has led to a 311 percent Increase in usage of on-demand training videos and a 971 percent increase in live streaming training videos. Although gyms were popular and widespread in India prior to the COVID-19 lockdown, most individuals have not been able to sign up due to location and economic restrictions. But when the lockdown was announced, fitness companies across the country began streaming workouts online at a competitive price. Because of this abrupt paradigm shift, many signed up for online fitness programs, leading to the worldwide release of 71,000 health and fitness treatments.

Although the pandemic was a major cause of this unexpected surge in health-conscious people, other elements profoundly impacted India’s fitness industry, growing it by 171.75 percent $434.74 billion.

Pandemic rapid digital adoption

Although the concept of nutrition and fitness applications existed for years, it has yet to attain phenomenal prominence. The nationwide curfew has given the digital fitness industry the breakthrough it needs.

As working from home became the norm, most people found that they had a lot of free time at home. People started reconsider their diet and raise concerns about their health. Thankfully, most fitness companies have moved their services online during the shutdown, offering fitness sessions and nutritional advice virtually. Additionally, to support remote workers who were not always able to attend sessions, most trainers began offering flexible options such as: B. Pre-recorded workouts after live sessions.

The abundance of flexible alternatives gave fitness studios and start-ups from the fitness and wellness sector the opportunity to generate substantial long-term income with the digitization of fitness offerings. As a result, the string of successful events propelled the global online and virtual fitness market from $11.39 billion in 2021 $16.15 billion in 2022.

Wearables and apps for on the go

Fitness trackers and apps provide a summary of stats like heart rate, walking speed, and calories burned. By tracking users’ progress, fitness trackers encourage people to step out of their comfort zone and achieve their fitness goals. This idea was confirmed by a Harvard study It emphasized that fitness wearables motivate inactive individuals to increase their activity levels.

Additionally, AI-powered fitness apps have been the best substitute for the lack of a personal trainer. The AI ​​provided appropriate workout plans tailored to people’s fitness goals by simply capturing body measurements, age, and other variables. In addition, AI has evolved to the point where fitness apps’ AI can now monitor exercise posture and improve forms. As a result, fitness trackers and other AI-powered technology fitness apps had a record-breaking record 84 Percent increase in downloads between 2019 and 2020. These devices not only help burn calories but also offer features like sleep monitoring and water consumption tracking to help users lead healthier lives.

The influence of social media and online communities

A fitness fever swept through social media during the pandemic, inspiring people to get fitter and better. Videos of those sharing their strength training programs and diets encouraged others to lift weights.

While some preferred the pre-recorded fitness videos available on social media platforms, others chose to sign up for live online classes. Online training programs are more efficient than recorded fitness content. They offer more flexibility and offer the same benefits as personal workouts, in addition to the benefits on people’s budgets.

Attending live sessions and collaborating with other attendees inspired people to maintain their fitness programs and refine their forms of exercise. Furthermore, studies suggest that active participation in the fitness community encourages people to exercise more and helps reduce their stress and adopt positive posture.

Focus on holistic wellbeing

The way people view wellbeing has changed significantly in the few years since the pandemic. More and more people are attaching increasing importance to their health and are pursuing holistic approaches to improving their physical and mental well-being.

That Sporting business claims that people who use fitness technology are less anxious and more motivated to stick to their exercise routines. Because exercise also affects your overall health, regular physical activity improves cognitive performance, reduces stress, and restores positive well-being among fitness enthusiasts.

last words

The integration of technology into the fitness sector has encouraged consumers to exercise regularly. Research has found that too 40 percent of fitness app users exercise five or more days per week, compared to 31 percent of non-users who exercise a similar frequency. This fact alone demonstrates the profound impact technology is having on individuals.

Fitness apps can track progress more effectively than fitness programs offered on video streaming platforms because they offer tailored recommendations based on criteria such as exercise age, weight, athletic ability, and fitness goals. Those who are just beginning their fitness journey and are looking for specific guidance to reach their goals will particularly benefit.